UK Music is a trade body that represents the interests of the British music industry. The organisation and its members have been exhibiting in partnership with the Intellectual Property Office (IPO) at WorldSkills UK LIVE for 4 years to showcase this fascinating industry to the next generation.
Each year, UK Music and the IPO bring a dynamic, interactive exhibition stand to WorldSkills UK LIVE – drawing crowds of thousands of young people hoping to kick-start their career in the industry. As the UK’s biggest apprenticeship and skills event, this is a fantastic opportunity for UK Music and its member bodies to demonstrate the range of exciting careers available.
“We want to discuss everything the music industry has to offer for people thinking about a career” explains Oliver Morris, Director of Education & Skills at UK Music. “We bring a creative stand with attractions like a karaoke booth and VR headsets. We encourage our member organisations to come along too, bringing a range of industry professionals and our Music Academic Partnership (MAP) members to the stand so young visitors can get a taste of how they can shape their career in the industry and understand the many routes in.”
UK Music exhibits at WorldSkills UK LIVE to raise awareness of the industry and the variety of career paths available. Meeting thousands of young people from hundreds of schools and colleges, the event allows UK Music and its members to speak to the next generation face-to-face.
“We have lots of conversations with young people, schools and careers advisors at WorldSkills UK LIVE,” says Oliver. “In 2018, we gave out around 3,000 career packs in just three days – that’s the equivalent of around 15 to 20 school visits. We also get to speak to parents and help change their perceptions of careers in the music industry. The WorldSkills UK team are great – really helpful and friendly. We love being a part of it!”
A stereo approach
Exhibiting at WorldSkills UK forms part of UK Music’s overall strategy for encouraging more young people to consider a career in the industry. Alongside a strong online presence, the event allows the organisation and its partners to interact with young people and understand what they’re looking for in their careers.
“The sheer size and breadth of the event means the stand is always busy with young people wanting to discuss the industry” says Oliver. “We are also able to meet with like-minded organisations, colleges and universities to help us spread the word and encourage even more young people into the industry.”