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Technical Masterclass in Visual Merchandising – Julianne Lavery

Julianne Lavery demonstrates how to create a visually balanced display composition utilising symmetrical and asymmetrical composition structure. Creating a visually balanced display is fundamental to a career in Visual merchandising/retail display and ensures that products are presented to a professional standard which creates both a dynamic aesthetic and balanced display. This will encourage the customer to buy the products on display.

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