A Visual Merchandiser is responsible for designing the window displays for a store, as well as ensuring that the interior of the store is laid out accurately so that the customer can navigate the store easily.

The competition has been designed to reflect the practical skill set a visual merchandiser must employ, encompasses styling product, decal use, painting, prop making, graphics, and lighting. Within the competition, all these components must be implemented together to produce a balanced and eye-catching display. Attention to detail and neatness in execution is also paramount.

The skills you need to demonstrate

  • Creativity

  • Time management

  • Organisational skills

  • Attention to detail

  • Analytical skills

  • Presentation skills

  • IT skills

  • Leadership

Entry criteria

  • This is an individual competition
  • There is no limit to the number of competitors permitted to enter this competition per organisation.
  • Competitors must be familiar with core competencies but not have more than 2 years’ industry and have been studying for a Level 3 in the during the academic year of registration.
  • Candidates currently in education should have successfully completed at least one year of a relevant qualification in: Visual Merchandising, Retail, Fashion, Branding or creative, practical Art course.

How it works

Use our practical guidance and tools to run your own competition activity as part of your teaching and learning programmes. This is a great way to stimulate enthusiasm and interest for competitions

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Prepare learners to take part in competition by developing their technical and mental skills so they can compete at their best – there are lots of tools and resources available to help you

Learners who get through the passive stage (where they will be expected to prepare a submission for entry or participate in an online assessment), will be invited to take part in national qualifiers which take place across the UK between April and June. All competitors receive certification for their achievements at the qualifiers

The highest performers from the national qualifiers are invited to compete in the UK National Finals in November at WorldSkills UK LIVE, the UK’s largest skills, apprenticeship and careers event

Our gallery

Young person competing in Visual Merchandising competition

Register your interest


  • Registration for our competitions 2021 will open on 19 April 2021. Register your interest today and we'll remind you when we open.
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Kickstart a career in Visual Merchandising

If you’re interested in Visual Merchandising then visit our Careers pages to learn more.

Learn more about this career
Photo of Visual Merchandiser dressing mannequin

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