Visual merchandising is a creative skill, working within the retail industry. Visual merchandisers work in retail stores and are responsible for presentation and organisation of product and the creation of displays, in both windows and in store
The visual merchandiser must understand how to communicate a brands visual identity through guidelines set and also have awareness of current trends. They should be able to interpret a client design brief, research and design creative concepts, to then inform the creation and implementation of displays,
The importance of this role is significant in order to help generate sales, by enhancing the retail environment and attracting and engaging the customer with enticing visual displays. Understanding the type of customer is also an important part of the role.
The practical skill set a visual merchandiser must employ, encompasses styling product, decal use, painting, prop making, graphics, lighting. Importantly all these components must be implemented together to produce a balanced and eye-catching display. Attention to detail and neatness in execution is also paramount.
- This is an individual competition
- A maximum of 3 entries per location (campus), no limit per organisation
- Competitors must be familiar with the core competencies (these can be found in the Tools section below) and should be studying towards a qualification at Level 3 as a minimum.
Please note: this Competition has a preliminary phase, the closing date is 3 May.
Heats, dates and venues
Competition organising partner
North Warwickshire and South Leicestershire College is the competition organising partner for the Digital Media Production competition.Find out more