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About the competition - skillVM (formerly Visual Merchandising)

      skillVM logo and link to website  
A Visual Merchandiser creates window and interior displays in shops and department stores. The main aim is to display merchandise and maximise sales. Essentially, visual merchandising is the ‘ face’ of the store.

Teams are invited to submit mood boards for the opportunity to create a window display at the live final at the In-Store Show at Earls Court.

Create your own world within a window
Capture your world in a window display. This is your chance to have creative freedom to design your own planet within a window display. Whether this entirely reflects the brand or shows inspiration to local connections or global trends is up to you. Stand out from the crowd by creating an aspiring and entertaining window display. Download the brief for full details.

Competition Application Form 94Kb MS Word Doc Download

Entry Levels: Open

Entry Deadline: 22 December 2008

Entry Type: Team competitors

Competition Type: Mixed

Who can enter?

Student category: students working towards a visual merchandising qualification or a qualification which has a visual merchandising element.

Independent category: those employed in the retail industry in a role which involves visual merchandising and working in an independent retailer (10 or less stores).

Multiple category: those employed in the retail industry in a role which involves visual merchandising and working in a multiple retailer (11 or more stores).

How many can enter?

The competition is open to teams of up to two members in three separate categories. Each organisations can enter up to a maximum of two teams per category.

Competition structure

Stage one: 
Download the entry form and submit it by 22 December 2008 to sasha.decaires@skillsmartretail.com or post to: Sasha de Caires, Competitions Co-ordinator, Skillsmart Retail, 93 Newman Street, London, W1T 3EZ.

Stage two:
Submit the following by 19th January 2009:

  • 500 word proposal of your window display to include
  • 2 x A3 Mood boards to illustrate your written proposal      

See brief for full details 

An expert jury will select the top three proposals for each heat from each category to go through to stage three. These will be announced by 30th January 2009 via email.

Stage three:
Top three highest scoring teams from each category are invited to compete at a heat.

Stage four:
The three highest scoring teams that meet the required standard from each category will be invited to build their display at the live UK final held at the In-Store Show, Earl’s Court, London:

1. 19th May 2009 – Student category
2. 20th May 2009 – Independent category
3. 21st May 2009 – Multiple category

See brief  for full details

Further information

For general information about this competition please contact: 

Sasha de Caires at Skillsmart Retail
Phone:
020 7462 5068
Email: sasha.decaires@skillmartretail.com
Web: www.skillVM.com

Further opportunities

There is a City & Guilds qualification available for this competition.

There is the possibility of progressing to a EuroSkills competition.

Competition partners


The competition is organised by Sasha Decaires of Skills Smart Retail.